>>18406I've been thinking about this more recently. The obsession over group identity seems to have a lot of negative and sometimes just strange consequences. The big 2 that are bugging me at the moment...
1.
Infighting and purges over ideological purity. The craziest example to me is the GOP's obsession with purity pledges, but it can be anything. Everybody wants to be the most X. The most conservative. The most fit. The most frugal.
Maybe some of this is just competitive drive that's been amped up with modern social networks. Instead of comparing themselves to only their friends or people in their city, everybody compares themselves to everybody else on the planet.
2.
Rampant marketing of products to various group identities. Maybe this was actually where it all started, as "lifestyle" marketing has been around for a while. Capitalism is very efficient at taking a certain aesthetic of a movement and packaging it into a lifestyle that you can buy off the shelf.
The funniest/saddest thing I've seen recently was a box of San Pellegrino that said "ARE YOU A FOODIE?" on the side. Apparently the price of admission to foodie-land is just a bottle of fizzy water.
Anyways, rant mode off for now...