>>194>>196>philosophers>>225>>229>contemporaryAlexander Galloway and McKenzie Wark are the big two in contemporary not-pop media theorists. Try Galloway's the Interface Effect or their collab with Thacker, Excommunication.
Peter Sloterdijk and Vilem Flusser are great but lean more heavily towards philosophy.
Imo plain media theory is in general easy to read without much academic background, I started reading it in highschool, so there's no reason to settle with pop intellectuals like Morozov or Bogost.
Just go through MIT & Semiotext's publications and pull out anything that seems interesting.